Why Is Search Engine Optimization (SEO) Such A Popular Discussion Topic

Search engine optimization is one of the very discussed and controversial topics on the net today. Also, it's one of the very misunderstood topics.

In its basic form, search engine optimization (SEO) is act of altering a web site so that it does well in the organic, crawler-based listings of search engines.

Now even this quick to the point definition of search engine optimization (SEO) can cause spirited debates about this is and purpose of SEO.

Therefore the question maybe asked, why is SEO this kind of popular and controversial topic that triggers so much debate within the SEO community and the general internet population particularly website owners? In my humble opinion you will find 6 reasoned explanations why Search Engine Optimization (SEO) gets the popularity so it currently enjoys.

1. Targeted Website Traffic - In the event that you ask the great majority of website owners and people within the SEO industry what's the most important factor to a successful website business and/or operation. A big percentage of the folks will say website traffic and much more specifically targeted website traffic.

Currently on the net, the greatest resource for targeted website traffic on a continuous bases are search engines. On a yearly bases stats reveal that around 75% - 80% of most purchases created by individuals on the net originally started consequently of a research at a research engine and the great majority of individuals who visit websites usually come via means of a research engine. Numbers so dominate can't be ignored even by the largest opponents of internet search engine optimization. Moreover, because SEO is dedicated to optimizing websites for ranking success related to locate engines, it's only natural that people would be interested in the field and practice of search engine optimization (SEO).

2. SEO Controversy - Search engine optimization (SEO) is one of the very controversial topics concerning internet website operations. The proponents of SEO can say so it provides a viable method for websites to be viewed browsing engines which is important for any website desiring traffic on the net today.

However, opponents disgusted with SEO also can say that many websites achieve high internet search engine visibility without the utilization of SEO work and that SEO professionals only provide guess work high cost services that provide no assurances for internet search engine ranking success.

This example, that has some merit regarding the arguments on both sides, generates heated debates between proponents of SEO and SEO opponents on a continuous bases which is fought on an everyday bases on forums, blogs, websites and newsletters across the internet alongside exposure in magazines and on TV.

To put it simply controversy produces attention and whether you want it or hate it, SEO really does provide a great deal of controversy. Moreover, so long as search engines play a dominant role in generating targeted website traffic, SEO will continue to be a well known topic.

3. Money - Search engine optimization is a variable million-dollar business. Search engines generate billions of dollars each year through advertising. Websites earn billions of dollars due to their owners each year via using search engines either through paid advertisements or organic (free) listings browsing results.

It is no surprise with billions of dollars available on a yearly bases that anything that will provide an individual or company a competitive edge in the ultra high pace internet world will be a hot topic for discussion and debate.

Moreover, through a mix of perception and reality that highlights search engine optimization as a key to increasing internet sales, search engine optimization is a popular topic for decision makers within many companies which supplies additional attention to SEO available world and beyond.

4. No Standard SEO Rules or Regulations - Search engine optimization (SEO) may be called a modern version of the wild wild west. Basically most situations may be said or done since there are no formal set standards for the as a whole.

Therefore, in a real sense, no-one is actually right or wrong concerning any thoughts, comments or decisions concerning SEO techniques and/or methods. Right or wrong is replaced by what's considered ethical by individuals and everyone includes a unique pair of ethics. What one person might consider unethical somebody else might consider completely honest, well intended assistance. For this reason you've labels such as white hat and black hat SEO within the SEO industry.

5. Search Engines - Search engine optimization was created as a by-product caused by the development, utilization and popularity of search engines. Without search engines, there is no SEO industry in its current form and format https://www.scamrisk.com/local-lead-generation-business/.

As statistics on a yearly bases confirm, the majority of the targeted website traffic on the net is generated directly or indirectly via search engines and a very high percentage of internet sales are directly connected to visitors originating from search engines searching for products and/or services.

With the dominant role that search engines play on the net and the fact the success of search engines rely on the ability to provide accurate and reliable search leads to its visitors, successful search engines tend to develop an informal relationship with the SEO industry.

Whereby a specific amount of SEO focus on websites tends to greatly help search engines provide what its visitors are looking for which is top-notch search results.

For this reason, sometimes search engines will provide SEO information and SEO recommendations to its visitors entirely on the search engines. This can help the SEO industry tremendously by placing the in the forefront of the key people which are interested in organic (free) search results which would be the internet search engine users searching for something specific and the internet site owners who would like to be found in the internet search engine results.

6. SEO Mystery - Minimal SEO professionals will explain what they do regarding SEO work in detail. Some will provide only a little SEO information, which is mainly done as marketing efforts for the SEO professionals in forums, blogs and newsletters. Even the e-books and books which are sold only explain SEO in an over-all nature. Search engine optimization (SEO) is actually a secret to the typical website owner and/or people interested in organic internet search engine rankings.

This mystery produces a high level of interest regarding the SEO industry and helps feed the popularity of search engine optimization (SEO).